Embrace Great Online Reviews And How To Deal With The Bad Ones
The online critic has become extremely important in a digital world. According to a recent Nielsen study, 78% of people said they trust a consumer opinion posted online while only 58% of them said they trust a branded website or newspaper article. That means that a random stranger walking into a business is more important to an average consumer than the information business owners are putting out.
Alex Shebar is a professionally trained and award winning writer, filmmaker, blogger, reporter and community manager.
Currently, Alex is London’s Community Manager for Yelp. He works with businesses to show everything useful, funny and cool the city has to offer, which often includes eating..
Alex’s work has been featured on some of the Web’s most popular sites, including The Huffington Post, CNN, The Daily Beast, MTV, BoingBoing and as the front-page main piece on Yahoo and MSN.com.
Alex Shebar’s session for Digital Spring focuses on The importance of Local Marketing and Customer review sites.
Yelp has several tools to help Business owners:
Yelp Metrics were launched to help business owners track customer leads
Yelp developed a free Revenue Estimate tool to calculate the value of leads from Yelp
More performance based advertising options were rolled out.
Recent Comments